Also known as a face-kini, these are typically worn with a fabulous matching swim suit. It's basically a ski mask, but in beach form. The closest thing I can think of in America to this is a rash guard, shirts made to cover the skin and protect from the Sun while swimming. Sad thing though, one still has to put on sunscreen under the rash guard.
These swimming masks are most popular in the touristy town of Qingdao and were invented only seven years ago. They go for only about $3. A save considering sunscreen is much higher. I am sure sunscreen is still worn under, like a rash guard; you cannot be too careful.
Why do these even exist? I want to say it is because the Chinese have common sense and know that the Sun is bad for skin, but alas, it is for vanity. As in many cultures, pale skin is considered beautiful, as tan skin is a sign of those who must work in fields for a living. Gross, field work. Since the face is the part of the body most commonly seen, it makes sense for that to be the palest part of the body.
And, if you forget your face-kini at home, there is always skin bleach.
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